Search Engine Performance improves faster than before. Advances in technology enable search engines to improve their skills in many areas. Therefore, SEO is not dead. SEO is transforming into a well-developed topic that requires in-depth understanding to make strategies work the right way. There are over 200 features that the Google Search Algorithm looks for to measure websites. After all, 200 factors are not equally important. However, they all have a role to play. It may not be focused on all those 200 things to make our website use search engines.
We have compiled 17 most important things to consider if you want to improve the performance of your website in search engines by 2020.
- Site Speed
The attention span decreases with each passing day. Users will hate slow-moving sites. Therefore, the speed of the Site is the most important factor in measuring Google Search results. Enter your URL and check the details. Make rapid progress. You will be surprised to see improvement in standards in a few weeks. The importance of page speed is increasing day by day. Excellent capture, image editing to reduce their size, small layout etc are some of the ways to increase page speed.
- Age of Domain
The age of the domain is very important for new websites. It appears that new websites tend to rate very little in Google Search results. Google prefers reliable sources that provide better age information than newbie websites. But if you are serious enough you can build a good reputation in the first six months of measuring well in search results.
- Remote Content
Content of the Lord! Change the statement to “Long Content is the Lord!” Longer content reduces the rate of downtime of your website. Google never ranks websites with high levels of decline over results. Extensive guides help users find in-depth information on what they are looking for. 2000 deeper articles are selected than 500 short articles. Have you seen pages from Entrepreneur.com, inc.com etc that pop up on SERPs? The main reason is their remote content.
Responsive Web design is very important if you want to measure the results of Google Search. It has been important for a few years. Google loves mobile design first. The world moves by mobile flow. See if your website works well for all screen sizes. No matter how good the information is, if your website doesn’t respond, it won’t be ranked high! You can also get help from a website design company if needed.
- Brain position
Anyone interested in using a search engine should take Rank Brain seriously. It is already a very important level signal and will dominate the levels for at least the next few years. RankBrain is a machine learning algorithm that makes Google think like a person rather than a machine. Focuses on the search query definition rather than the exact words in this search query. So you need to add content to related keywords to improve quality on Google.
- Marker Title
The title tag may seem too simple! But it is definitely the most important aspect of the standard. Users click on your website if they are impressed with your topic. If your title tag is boring and irrational, users can click more results even if you rate it up. See if your title tag is interesting and compelling for users to click on your website.
- Center of Authority
Domain Authority points help assess the strength of a particular domain level in search engines. Built by Moz. But Google’s search algorithm works the same way. The history of the root domain, links, extension, etc. is very important in determining the strength of the domain shape.
- Meta Definition
Meta definitions are not old school. They are very important today. Write different meta descriptions for all your pages to rank better in search engines. They also create a small amount of advertising text to attract more clicks from search engines. Good CTR improves search engine rankings.
- Old Review
Google is adding new content. Want to improve the SEO standards of your Website without much effort? The only thing you need to do is refresh the old content. Some articles may need to be adjusted to stay up-to-date. Do all that review. You will see improvement in just a few weeks.
- Repair Broken Links
Broken links are nothing but the wrong user interface. Google takes seriously the problems with the interface. Repair all broken links as soon as possible to see significant improvements in your site’s levels. Broken links also affect the integrity of your website. There are many free tools online to find all the broken links on your website. It’s time to dump her and move on, but it’s worth the effort.
- Use of Images
The usability of Images is very important, especially in e-commerce stores. Reduce file sizes and provide appropriate alt tags for all products or else Google may not know about it! Although all of your products are similar to trying to provide different meanings and alt tags.
- Repairing Duplicate Content
Duplicate content may attract any penalty but, of course, is not recommended by Google. Content management programs like WordPress produce many duplicate content in the background such as Tags pages and section pages. You need to identify them to prevent duplicate content disputes.
- Social Signs
Social Media is about the value of your product. Social symbols are a very important factor in Google search algorithm. Engage your customers on popular social media platforms such as LinkedIn, Facebook pages, Instagram, Pinterest, Twitter etc.
- Local SEO
The number of SEO Local services is increasing. By finding location reference details and providing the same address, phone number, and business name in all local references help you improve the quality of local search results.
- Video Usage
For most search queries, we see at least one or two video results in Google Search. So YouTube is the 2nd Biggest search engine after Google. Learn how YouTube search engines work to drive more traffic to your website from YouTube.
- Use of Voice Search
In this age of Smartphones and other personal enhancements such as Google Home, Apple Siri, Microsoft Cortana, and Amazon Echo, voice search is on the rise. If you want to continue before the game, you need to add your website by voice search. View user voice queries on your website to improve the quality of those keywords.
- Quality Links
Quality links are the foundation on which Google’s PageRank algorithm works. Nothing is more important than quality links if you want your website to be rated on the first page of Google Search results. Creating authentic content is one of the best ways to attract other webmasters to link to your website. Spammy links are very dangerous. So don’t use any blackhat methods to get more links. Write great articles, informative infographics, or polls to get some high-quality links to your website.