What Is SEO / Search Engine Optimization?:-Nobody reads the Yellow Pages anymore; people use computers and search engines to find who they are looking for. So you have a big problem if you do not score well in search engines. Of course, you can advertise with Google and pay lots of money for paid traffic, but it’s much better to make sure your site comes in the ‘normal’ search results. To do this you need to optimize your website for search engines.